Our Team

Nancy Lemon- Founder & CEO

Kristy Hendricks- Program Director, Girls With Confidence

Greg Rusch- Program director, Boys with confidence

Kiesha Stitcher- pittsburgh- regional director 

Danielle Anderson- Eastern Montana, Regional Director

When Nancy Lemon started Girls With Confidence in 2011, she wanted to create special experiences for school-aged girls to develop self-love and grow brave spirits that would carry with them the rest of their lives and shine onto others. It was her desire to give girls the safe space she believes would have been greatly impactful in her own young life had such a place existed.

Prior to beginning Girls With Confidence, from 2008 to 2011, Nancy volunteered with a now closed youth support organization. Her volunteer work came from a deep place, as the work to equip strong-spirited and vibrant youth was driven from her own experiences and struggles.

Moving from Pain to Purpose

With her confidence shaken at a young age due to a childhood trauma, Nancy experienced the feelings of shame and the lack of proper supports to heal. Into adulthood, the events of her childhood manifested in an eating disorder, which Nancy battled for years.

Through years of counseling and personal work, Nancy found herself whole, healthy, and healed. Seeing the gap of programs to teach girls to love and honor themselves, make positive decisions, and navigate all that comes with growing up in the modern world, Nancy was inspired to continue the mission she had once served through volunteerism and now on a new path that this time she would forge.

Envisioning a World Where Every Girl Knows her Worth

In the years since Nancy founded Girls With Confidence, it has grown from Tampa Bay to cities and countries beyond. Nancy knows that all girls, no matter their background or socioeconomic status, struggle from time to time with self-perceptions and confidence. Every girl needs guidance, mentors, positive friends and places to be herself.

Through workshop series, camps, craft nights and other inspirational events, girls are given opportunities to rise. Nancy is proud of the work everyone involved with Girls With Confidence has accomplished to impact hundreds of girls who have heard the message of how to love themselves from the inside out and accept themselves wholeheartedly. One of Nancy’s greatest joys is seeing girls go through the programs from elementary to high school and come “full circle” by applying what they’ve learned to mentor the younger girls.

A little more you might want to know about Nancy Lemon...

  • She has been married to her husband Brian for 27 years and has a son named Jake who is 21 years old and finishing his last year of college at Canisius College in Buffalo, NY.
  • Although she is originally from Michigan and lived in Canada for 10 years, she enjoys the Florida sunshine to boat, fish, and golf.
  • She loves to craft and loves sharing crafting with girls.
  • Teaching and training has been part of her professional career for years, as Nancy also owns another company, Professional Development Group, where she consults and trains on Leadership and Interpersonal Communications.
  • One day she hopes to take an RV adventure through the US

Kristy Hendricks

Program director- Girls With Confidence


Nancy Lemon

Founder- Girls with confidence

Chief executive officer


Kristy attended the University of South Florida for both her
bachelors and masters degrees, receiving a B.S. in Business Management and M.Ed. in Educational Leadership. She has spent the last fifteen years as an elementary educator in Hillsborough County. Prior to teaching, Kristy was the Membership Director at the New Tampa Family Y.M.C.A.

As a teacher Kristy made it a priority to empower her female students, encouraging them to reach their full potential, particularly in the area of mathematics which is often a male dominated subject. She emphasized the value of looking for other girls to stand with and support rather than compete against. Girls with Confidence is the perfect landing spot for her to continue her work in mentoring young women.

Kiesha stitcher

regional director & INSTRUCTOR


Kiesha Stitcher leads our Pittsburgh chapter and has done a fantastic job working with hundreds of girls helping them to grow in their confidence and self-love.  Her experience working with various non-profits such as Rescue Ridge, The Teen Chat Room, Ronald McDonald House, Girl Scouts of Western PA and The Salvation Army makes her a great fit for this role as Regional Director.

"It has always been a dream of mine to help young girls feel confident and beautiful…as they should! I am grateful that Girls with Confidence is providing me with the platform to make a difference."

Prior to having children, she was a Field Marketing Director with over 10 years of experience creating and executing events and marketing initiatives. She holds a Bachelors of Science in Business Administration with a concentration in Marketing from California University of PA.

Kiesha is a proud mom of two amazing, kind and spirited girls- Brynlee and Ella.  She and her husband Charlie reside in South Park, PA.

Annabell Mesa


Annabell Mesa is a graduate of USF in the Elementary Education.  Annabell has volunteered in numerous summer camps and programs working with elementary aged kids.  

"I have always had a passion for wanting to help others and work with children.  I am very excited to work with Girls With Confidence because our programs are so unique and incredibly important for elementary aged girls to learn ways to be more confident and believe in themselves."

Originally from Toronto, Ontario but has lived in Tampa for most of her life. Annabell's family is from Havana, Cuba and she's fluent in both English & Spanish.  

Kristy lives in Plant City with her husband, Ryan, and their dog, Deuce. She loves reading, being outdoors, watching the Rays, checking out new restaurants, and spending time with family and friends, especially her niece and nephew.

Kelly Russ


We welcome Kelly Russ to the GWC team. She is an almost native of the area, having moved to North Tampa when she was just five years old. Kelly later graduated from Florida State University with a Bachelor's degree in Accounting and is a certified public accountant.

Kelly worked at the Home Shopping Network for eighteen years. This past November she decided to take a break. She is co-leader of her daughter's senior level Girl Scout troop as well as a volunteer at Pinecrest Elementary in the Media Center. Both of which she thoroughly enjoys. She just loves kids, plain and simple. Her daughter, Maggie, attended several Confident Girls sessions when she was younger and now volunteers through Girls with Leadership. Kelly says “I think now, especially with social media influencing our girls, we need to insure they are confident, brave and loaded with positive self-esteem. In this next chapter for me, I am thrilled to be helping our girls learn to become even stronger!"

executives & directors

instructors & administration

Lisa Davis


Lisa is thrilled to be part of the team as one of the newest instructors.  As a native to New York, Lisa grew up outside of NYC, completing her AS Degree in Business. At 19, Lisa decided to move across country, site unseen to Gainesville, FL.  She dual enrolled in the Radiography program at Santa Fe, while also completing her Bachelors in Business Management at the University of Florida.  

After working at the hospital for close to 3 years, her business background was the perfect blend to launch her into what is currently a 14 year career in Medical Device Sales, which ended up providing the opportunity for her to relocate to the Tampa, Florida area.

Within the industry, she was exposed to many instances where she learned how challenging it can be for a woman working in a male dominated field. She often helped others, and she herself accepted opportunities, to be mentored and grow.  From these challenges, Lisa’s interest and passion to support young girls and women began.

"I believe deeply in two very important life learnings that I continue to work on and develop for myself.  Always be your biggest advocate and find things that you love in life that allow you to be true to yourself.  I am excited to help mentor and lift young ladies up."

Lisa currently resides in Lithia, FL with her husband of 10 years, Rashah, and two amazing and energetic boys, Jordan and Cameron, who all keep her on her toes. She has a small zoo at home, whose current roster includes a dog, cat, hamster and fish. In her downtime, Lisa loves to travel with her family and explore new places.

Danielle Anderson

regional director & INSTRUCTOR

Eastern Montana

Danielle Anderson is bringing Girls With Confidence to Eastern Montana and we are so excited to have her join our team of Regional Directors. Danielle has a Bachelor of Science in Food & Nutrition, with a Dietetics Option from Montana State University.  As a dietitian who follows an intuitive eating approach, she believes that true health comes from nurturing behaviors that enhance physical, mental, and emotional wellbeing – not by following external food rules or the number on a scale.

She has worked as a Technician at Seattle Children’s hospital, in the school classrooms as a SNAP educator and with the Mukilteo School District’s food service management company. Danielle works part-time for Montana No Kid Hungry to find innovative ways to ensure all kids and families have access to healthy food. 

Her past experience in a children’s hospital exposed her to the damage that societal pressures, media, and diet culture can have on young girls and boys. As her and her friends’ children started school, she began hearing confidence and bullying issues become more prevalent. This led her to begin searching for a curriculum that would allow for a safe space for youth to build friendships, improve their confidence, cultivate self-love, and listen to their internal cues. This search led her to Girls With Confidence, and she is thrilled to begin her new journey with youth on important issues such as friendship, diversity, body image, and social media.

She enjoys living in her small, rural community with her high school sweetheart raising two wild boys, ages 8 and 4. Her hobbies include cooking for her family, gardening, hiking, golfing, meditating and yoga.

executives & directors

Sabiene Nieuwendam is a graduate of Newsome High School.  She has been involved with GWC volunteering over the past few years.  Sabiene loves to cook, read, travel and paint. When she heads off to college in 2023, she hopes to major in History and minor in Anthropology in college. The girls absolutely love Sabiene.

"I love to give back and interact with people of different backgrounds. I learned the importance of volunteering and giving back in my community from my Dad when the two of us would volunteer together every Saturday and from my Grandfather who sponsored people from South America to come to North America to create a better life for themselves and obtain better opportunities. I want to bring change into this world and impact others lives. and I am super excited to take on this new role at Girls With Confidence."

Maddie Abdoney is one of our summer camp counselors and we are so happy she will be returning to continue her involvement with Girls With Confidence.  Her experience with our programs began in 4th grade as a camper which then led to her volunteering and mentoring our younger girls until she graduated high school. Maddie is excited to work with the organization this summer by taking on the role of lead counselor alongside Olivia.

“I am forever thankful to Nancy for the leadership skills and confidence she taught me throughout my years at Girls With Confidence and I am looking forward to helping other young girls throughout their journey in this program!"

Maddie is currently attending the University of Florida where she just finished her Junior year. She will graduate next year with a Bachelors Degree in Communication Sciences and Disorders and will be attending graduate school to obtain her Masters degree in Speech Language Pathology.  Maddie is a member of Delta Gamma Sorority where she has served on their Executive Board as Vice President of Panhellenic and Honor Board. She also was a Recruitment Counselor for Panhellenic Recruitment where her role was to help potential members navigate the recruitment process.

Maddie has always been involved as a volunteer in her local community and continues to do this while in Gainesville by being active as a captain for Dance Marathon, an annual student run event that raises millions of dollars for Children’s Miracle Network Hospitals. Maddie’s love for children has been evident in her experience as a teachers aide in two different preschools. In her free time she loves reading, going to the beach, exercising, and being in nature.

We are proud of our amazing team of support staff, instructors, regional directors, program directors and volunteers.  Everyone has different backgrounds and experiences but what they all have in common is the love of our mission which is to help grow the confidence in our girls, and now with boys.

Greg Rusch

Program director- Boys With confidence


When we ventured down the road of starting Boys With Confidence, we've always had one person in mind that would be the perfect guy to help us do it and that guy is Greg Rusch.  We are thrilled to announce we will kick-off Boys With Confidence Fall 2021 for K-5th grades and plan on offering workshops for middle school boys in early 2022.

Greg Rusch is the Director of Youth Ministries, Radical Hospitality, and Operations at Grace Community UMC at Fishhawk. He has a degree in mechanical engineering from the University of South Florida and is a 2013 graduate of YMI. He has been at Grace since 2002 and has been on staff since 2011. He also leads a ministry called Young Life in the lithia area.  He is married to Cindy, a registered nurse. They have 2 children, Emily & Derrick.

If you are interested in staying informed and would like to join our Facebook group- CLICK HERE.

caitlyn Lanke


Caitlyn is originally from Pittsburgh, PA but spent majority of her life in South Florida. She was always heavily involved in volunteer projects in her community and wanted to make a positive difference in the lives of others. She moved to Orlando to attend the University of Central Florida where she became an officer in her sorority, Kappa Alpha Theta. Her sorority showcased the importance of women empowering other women to realize their full potential.

Caitlyn received a B.S. in General Business and knew she wanted to work with educating and inspiring younger generations. It was then that she decided to pursue a career in education. Caitlyn has worked as a teacher for the past few years specializing in exceptional student education (ESE).  Working with children of all ages and abilities, Caitlyn has enjoyed watching her students gain confidence and self-esteem. She is very excited to be a part of Girls with Confidence and looks forward to working alongside extraordinary women.

Caitlyn now resides in Brandon, Florida where she will be teaching K-8 ESE Mathematics this upcoming school year. In her spare time, she enjoys playing with her dog named Buddy, restoring antique furniture, and reading

Morgan McMorrow is another new addition to our team who at one point attended Girls With Confidence classes when she was younger.  We are thrilled to have her as part of our team.

Morgan is a 2nd grade teacher at Waterset Charter school in Apollo Beach and will be assisting us with our Girls Night Outs and Camps at The Waterset Club in the Waterset community.

Morgan graduated from Florida Atlantic University where she received her Bachelors degree in Elementary Education. While at FAU, she served as a Rho gamma where she helped potential new members go through sorority recruitment. She also served as the Vice President of Recruitment and was in charge of helping everyone through virtual sorority recruitment during the pandemic. She was a sorority member of Alpha Delta Pi and has met some amazing friends through her sorority experience.  Go Owls!

Morgan has a strong passion for working with kids and extensive experience helping them grow in their confidence while being a gymnastics coach and  Counselor at Camp Cristina.  During her free time she loves watching football and hanging out with family and friends.

Instructors & administration

shayla lucey

Instructor & Marketing coordinator

Shayla grew up in the Tampa Bay Area and was one of the first to attend Girls With Confidence. “The principles and lessons learned at GWC provided me with a guide through life. I am so grateful to be giving back to a program that has given me so much.”

Shayla graduated from Florida State University where she double majored in Business Management and Marketing, and minored in Psychology. While at FSU, she served as President of the Case Competition Club where she worked with a team to find innovative solutions to real-world business problems. She also was highly involved in her sorority, Delta Zeta, and enjoyed taking on leadership roles and making lifelong friends. She was also involved with FSU’s kNOw More Student Advisory board which worked closely with FSU administration and students to create awareness and provide education on topics under the umbrella of power based personal violence.

Shayla has a strong passion for working with others, utilizing her skills to provide a safe and productive environment to help individuals reach their truest, most authentic selves. During her free time she loves spending time with family and friends and going for walks around her neighborhood.

Morgan McMorrow




Maddie Abdoney


Angel rojas


Angel Rojas joined Girls With Confidence as an instructor in the fall of 2021. Angel has been married to her husband Jim for 27 years.  They have 3 children- Alexa who is s24, Sarah is 22 and Daniel is 19.  

Angel is originally from the Chicago area and has over 10 years of experience working with children teaching 2nd grade as well as Kindergarten.  She has a Master’s degree in Education with a focus on reading.

"I love working with Girls With Confidence.  It's an incredible opportunity to get back to doing what I love so much- working with kids."

Angel loves to scrapbook, travel and  and workout!

madelyn Summa


Maddie has lived her whole life in Fishhawk and has had many amazing experiences here.  She is a graduate of Newsome High School and is currently attending University of South Florida pursuing a major in Health Sciences.

Maddie has always had a passion and love for working with kids, so when she saw this opportunity she knew it would be a great fit! She has been a volunteer at Girls With Confidence for the past three years and has taken every chance to give her time and energy into the program. She loves to see the creativity each girl shows through crafts and hear their thoughts on discussion questions and topics.  One day, Maddie hopes to reach her goal of becoming a Pediatric Nurse Practitioner.

“Making a difference in a kids life, even if it is the smallest thing, just to see them light up with so much joy and happiness is the best feeling. Knowing that you were apart of helping and bringing back that light is just amazing.”

In her free time she loves to cook, play the violin, and help others. Her family and friends are a huge support system for her and she is always sure to return the favor by making sure that they also feel supported, comforted and cared for.

Ranee Schaffer


Ranee grew up in Williamsport, Pennsylvania. She attended the University of Pittsburgh and studied Communications and went on to Temple University in Philadelphia to receive her Masters of Technology and Education. While working on her degrees she was involved in the Kappa Kappa Gamma sorority.

She moved to FL in 2002 and got married to her husband, Brad. They have two children, a son and a daughter. Brendan, 15 is a freshman at Newsome High School and Bryce, 14 is in 8th grade at Randall Middle School.

Ranee spent many years as a mentor for children in foster care at the SOS Children’s Village in Coconut Creek, FL. She has always been interested in working for the betterment of children and Girls with Confidence allows her to live out this passion in a direct and creative way. She has been a teacher for many years and has taught a variety of ages and grades. Currently, she teaches preschool at Fishhawk Early Learning Center.

Ranee loves living in Lithia near her whole family. She is most happy when spending time laughing with the people she loves.